Performance Brand Building is a 100% consumer centric approach of creating real sustainable organic growth by identifying and applying insights to unlock growth.
Consumers and customers have a vast selection of products and brands to choose from, and this is increasing every day. The only way to win their long term support and loyalty is to give your brand a stronger appeal than that of the competitors, to anticipate your consumers' needs and exceed their expectations.
Gencher Insights' Performance Brand Building does just that. It is an in-depth, consumer insight focused program that is broken into four (4) courses, covering everything that a brand manager / owner needs to know and do, to consistently deliver superior, well-communicated, motivating and distinctive brand / business plans, that will drive growth.
Performance Brand Building courses are available live, on video, for individuals or groups.
It starts with knowing your customer. The more you know, the more effectively you can form an emotional connection and effectively communicate with them.This course is broken into three modules (~1 hr of video & exercises):
A brand is the platform on which your business depends, it forms emotional connections with consumers, driving incremental benefits, value, sales and margins.This course is broken into three modules (~1.5 hrs of video & exercises):
The plan is your road map from where you are now to where you want to be. A well thought and written plan maximizes the use of resources, minimizes risk and enables success. The Gencher Insight G.A.M.E. (Goal, Activity, Measurement and Evaluation) process guides you through the development of effective plans.This course is broken into 9 modules (~3 hrs of video & exercises):
Without execution, the best thinking and planning becomes nothing but an academic exercise, this course covers key element to ensure excellence in execution.This course is broken into 4 modules (~1.5 hrs of video & exercises):
On-line courses come with downloadable toolkit and e-mail support
(max. 2 e-mails per module). We will do our best to respond to your questions within 24 hours (with potential delays for e-mails over weekends).
The Performance Brand Building PLUS bundle comes with 3 hours (cumulative) of live, one-on-one, support for course question and clarification or consultation.