Brian Gencher, Principal at Gencher Insight

Brian is a passionate, effective marketing executive and business leader, skilled in developing and growing brands and coaching individuals and teams. He uses a holistic and humanistic approach, focusing on the organizational needs while recognizing and acting upon the individual motivational triggers of consumers, customers, team members, to drive success.

Brian is a globally recognized, award winning, successful strategic / insight based, experienced B2C and B2B marketer. He has a long and proven track record of driving long term brand health and equity, while maintaining a focus on the commercial realities of the marketplace. 

Over the course of his career, Brian has been the steward for many iconic brands, such as Duncan Hines, PowerBar, Guinness, Captain Morgan, Johnnie Walker and Crown Royal. He has also provided guidance for many other global and local brands.