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Brian Gencher, Principal at Gencher Insight

Brian is a passionate, effective marketing executive and business leader, skilled in developing and growing brands and coaching individuals and teams. He uses a holistic and humanistic approach, focusing on the organizational needs while recognizing and acting upon the individual motivational triggers of consumers, customers, team members, to drive success.


Brian is a globally recognized, award winning, successful strategic / insight based, experienced B2C and B2B marketer. He has a long and proven track record of driving long term brand health and equity, while maintaining a focus on the commercial realities of the marketplace. 


Over the course of his career, Brian has been the steward for many iconic brands, such as Duncan Hines, PowerBar, Guinness, Captain Morgan, Johnnie Walker and Crown Royal. He has also provided guidance for many other global and local brands.

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Corporate Brand Experience

Awards and Recognition

  • OMA Shop Silver Award Winner – Aisle Redesign, 2018. TORLYS Retail Modular Display System
  • CPRS (Canadian Public Relations Society) Silver ACE Award, “Best Use Of Media Relations”, 2009. Johnnie Walker Pillars of Responsibility Campaign 
  • Global Diageo Award, “Best Consumer Insight”, 2008. Crown Royal Strategic Re-Positioning
  • Three “Gold” London International Advertising Awards, 2008. Crown Royal Strategic Re-Positioning
  • Two Global Diageo Hero Awards, “Superior Marketing Achievement & Excellence”, 2006 and 2007. Captain Morgan Strategic Planning & Execution
  • CPRS Ace Award, “Best Creative Campaign in Canada”, 2004. “Guinness Party of Canada” Integrated Marketing Platform
  • IPRA (International Public Relations Association) Golden World Award, “Best Marketing Program in the World”, 2003. “Guinness Party of Canada” Integrated Marketing Platform
  • IPRA Golden World Award, Special Jury Selection, “Most Creative Program in the World”, 2003 (First Canadian marketer to receive this award). “Guinness Party of Canada” Integrated Marketing Platform
  • IABC (International Association of Business Communicators) Silver Leaf Award of Excellence, “Best Marketing Program in Canada”, 2003. “Guinness Party of Canada” Integrated Marketing Platform
  • IABC “Ovation Award of Excellence”, 2003. “Guinness Party of Canada” Integrated Marketing Platform
  • CPRS Ace Award, “Best Marketing Campaign in Canada”, 2003. “Guinness Party of Canada” Integrated Marketing Platform
  • Global “Grow Guinness Award” for achieving the fastest Guinness growth rate internationally, 2003. Guinness / Beer Portfolio Performance
  • Two Diageo Canada Awards of Excellence for exceptional performance, 2002 and 2003. Guinness / Beer Portfolio Performance
  • RSVP Award (Canadian Marketing Association), Duncan Hines, “Integrated Marketing”, 2000. Robin Hood / Duncan Hines Direct to Consumer Campaign 
  • RSVP Award, Best For Bread Flour, “Integrated Marketing”, 1997. Robin Hood / Duncan Hines Direct to Consumer Campaign

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