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Services

Whether your business is large or small, well established or a start-up, Gencher Insight will work with you to identify your unique needs and deliver the right mix of services in a customized approach.

Fractional and Interim Support

Fractional and Interim Support

Fractional and Interim Support

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Consulting

Fractional and Interim Support

Fractional and Interim Support

Consulting services for large, small, established or start-up businesses.

Facilitation and Workshops

Facilitation and Workshops

Facilitation and Workshops

facilation of workshops and working sessions
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Training and Mentoring

Facilitation and Workshops

Facilitation and Workshops

one on one mentoring and training. formal training for groups
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What We Do to Help

Gencher Insights builds effective brand strategies

Building / Refining Brand Strategy

Your product or service needs to resonate in your customer’s mind, it needs to project a distinct set of functional and emotional benefits. The stronger the benefits and relevance to your customers, the higher the perceived value your product has. This value drives higher demand and premium pricing.


Gencher Insight uses Penta Insight Generation to combine your brand's attributes with your customer’s desires, creating  a comprehensive and clear brand positioning that highlights your brand's unique benefit.  We make it easy for you to communicate the single, most compelling, distinctive and credible thing that your brand can say to drive success.

Gencher Insight covers all your marketing, brand and business planning needs.

Marketing / Brand Plans

Gencher Insight uses a G.A.M.E. plan methodology to build your plans. This robust thinking framework ensures that you never lose sight of:

  • What the issues really are, the Goal
  • What to do about them,     the Action
  • How to gauge success,     the Measurement 
  • How to learn and grow,     the Evaluation


We consider all elements of your brand strategy, your customers, your competitors and market conditions, to maximize your outcome.

Gencher Insight covers all your process and project management needs.

Project Management

With your brand strategy and plan complete, it’s time to execute.


For new products or services, Gencher Insight uses a stage-gate process. This product development process divides projects into keys stages that are separated by decision gates to ensure:

  • That all stakeholders, and their teams, know what is expected from them
  • Decisions are made quickly with ALL the relevant information, accelerating speed to market 
  • Keeps the project focused and on track with the least amount of unnecessary ‘reporting’ or spend.
  • A successful outcome


For marketing programs or campaigns, Gencher Insight uses GANTT charts to schedule, coordinate, and track specific tasks in order to deliver your projects on time and on budget.

Gencher Insight covers a wide range of your buisness needs and provides solutions. Strategy, product development, agency relationships, communication, promotion and advertising, planning.

Other Services

  • Market Research
  • Annual Business Planning
  • Promotion and Advertising 
  • Packaging and Product Development
  • Budgeting 
  • Risk Assessment and Mitigation Planning
  • Managing Agency Relationships

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