Services

Your product or service needs to resonate in your customer’s mind, it needs to project a distinct set of functional and emotional benefits. The stronger the benefits and relevance to your customers, the higher the perceived value your product has. This value drives higher demand and premium pricing.

Gencher Insight uses Penta Insight Generation to combine your brand's attributes with your customer’s desires, creating  a comprehensive and clear brand positioning that highlights your brand's unique benefit.  We make it easy for you to communicate the single, most compelling, distinctive and credible thing that your brand can say to drive success.

With your brand strategy and plan complete, it’s time to execute.

For new products or services, Gencher Insight uses a stage-gate process. This product development process divides projects into keys stages that are separated by decision gates to ensure:

• That all stakeholders, and their teams, know what is expected from them
• Decisions are made quickly with ALL the relevant information, accelerating speed to market 
• Keeps the project focused and on track with the least amount of unnecessary ‘reporting’ or spend.
• A successful outcome

For marketing programs or campaigns, Gencher Insight uses GANTT charts to schedule, coordinate, and track specific tasks in order to deliver your projects on time and on budget.