Your product or service needs to resonate in your customer’s mind, it needs to project a distinct set of functional and emotional benefits. The stronger the benefits and relevance to your customers, the higher the perceived value your product has. This value drives higher demand and premium pricing.
Gencher Insight uses Penta Insight Generation to combine your brand's attributes with your customer’s desires, creating a comprehensive and clear brand positioning that highlights your brand's unique benefit. We make it easy for you to communicate the single, most compelling, distinctive and credible thing that your brand can say to drive success.
Gencher Insight uses a G.A.M.E. plan methodology to build your plans. This robust thinking framework ensures that you never lose sight of:
We consider all elements of your brand strategy, your customers, your competitors and market conditions, to maximize your outcome.
With your brand strategy and plan complete, it’s time to execute.
For new products or services, Gencher Insight uses a stage-gate process. This product development process divides projects into keys stages that are separated by decision gates to ensure:
For marketing programs or campaigns, Gencher Insight uses GANTT charts to schedule, coordinate, and track specific tasks in order to deliver your projects on time and on budget.